Unified Messaging Platform

Alpha Crossing's Unified Messaging Platform is a robust and secure messaging gateway system. It is developed with the goal that it is easily scalable and fault tolerant to ensure that all messaging requests are handled reliably, with minimal lag so that the user experience is not affected and all messages are delivered.

This is achieved by utilizing industry proven high availability best practices that guarantee that all requests are automatically rerouted to another network link if the link currently in use were to fail.

The platform supports a wide variety of mobile messaging types, comprising of SMS, MMS, Push Notification, E Mail and eFax. Upcoming features such as USSD and HLR lookup queries are also planned. HLR look ups allow customers the ability to query location and phone types of their customers, while USSD will allow users to gain access to interactive menus and services even though they are roaming.

All major protocols, such as HTTP, SMPP, CIMD and UCP, are supported to ensure that the platform is able to integrate with any 3rd party platform that the customer may require.

Solution Accelerator Framework

Alpha Crossing's Solution Accelerator Framework provides 3rd party developers with the client-side components which they can easily import into their own applications to accelerate their own software development on smartphone or web platforms.

Once imported into the 3rd party application developers' development environment, the developers can easily select the features that they want to use along with the options that they want enabled or disabled and supporting application variables.

This would include features like single or bulk SMS sending, single or bulk MMS sending, Push Notification, Fax, Email, HLR queries, social network connectors (like Facebook and Twitter authentication, posting and profile retrievals) and geo-location information gathering.

Messaging Solutions

We at Alpha Crossing believe in the strength and quality of our own product and thus have used our own Unified Messaging Platform and Solutions Accelerator Framework to create several messaging products which are essential in today's mobile business landscape.

We are also able to build customized applications to suit any business requirement. Contact us to find out how we can help you mobilize your business.

SMS Broadcaster

Easy-to-use SMS Marketing

Alpha Crossing's SMS Broadcaster packages the power of SMS Marketing into an easy to use web site. It is found that 96% of all SMS text messages received are read. This is a might higher hit-rate than e-mail marketing! It also creates a more lasting impression in the readers mind compared to pamphlets, which sometimes are not even read at all.

Just log on to SMS Broadcaster from any Web Browser, compose your SMS campaign, select who you want to send to from yourcontacts and click Send. It's as easy to use as webmail! SMS Broadcasting is ideal for companies who are looking for a more effective way to market and communicate with their customer base. Some examples of what companies are already using SMS Broadcaster for are:

Fast!

As Alpha Crossing's SMS Broadcaster is a web-based tool, businesses that are already using a normal phone to SMS their customers can also benefit. A standard mobile phone takes up to 3 seconds to deliver an SMS. This does not include the time to select the recipients from the contact book. SMS Broadcaster is as straightforward and quick as webmail and also allows grouping of contacts in the address book. Just compose, select as many recipients as required, click send and you are done.

Global Delivery

Alpha Crossing is connected to over 800 GSM networks globally, so we are able to deliver your message anywhere in the world, from Afghanistan to Zimbabwe.

Bulk SMS Gateway

Companies are also able to integrate with Alpha Crossing's Message Gateway to allow greater flexibility in bulk SMS messaging. By using our APIs, companies are able to build systems that communicate direct with our gateway via HTTP or SMMP, thus allowing a wider range of SMS applications, such as:

The possibilities are limitless! If you have a system that can benefit from Bulk SMS gateway integration, contact Alpha Crossing today.

Premium SMS

Premium SMS (also known as Reverse Billing SMS) allows mobile commerce using the SMS platform. Customers are now able to use their mobile phones to purchase content and have the transaction charged to their phone bills or deducted from their prepaid balance. This content can either be subscription based (eg: news alerts, or lottery results) or purchase single purchases (eg: online coupons).

Alpha Crossing provides the aggregation platform for companies wishing to monetize their content via Premium SMS and have access to the large pool of mobile users who which the convenience of making purchases via their mobile phone.

Interactive SMS (2-way SMS)

Interactive SMS, or also known as 2-way SMS, allows companies the ability to gather responses from customers via SMS and sending an acknowledgement after the response has been processed.

This is exceptionally useful for the following SMS applications:

Lead Generator SMS (3-way SMS)

Lead Generator, or sometimes referred to as 3-way SMS, extends the concept of 2-way SMS by also informing the company about the customer's SMS immediately via another SMS (thus the 3-way SMS terminology), email or API notification.

The company then can immediately respond to the customer's inquiry or compile the data for latest use, for example in a lucky draw.

SMS shortcodes are also easier for people to remember compared to actual mobile phone numbers. This makes it more ideal than using an actual phone number in marketing and advertising campaigns. Companies can use it on billboards and news advertisements and expect better leads as their potential customers will more likely remember the number to request for more details.

MMS Broadcaster

MMS Broadcaster allows companies to send multimedia rich content to their customers, thus allowing them to see or even hear about the product. This is exceptionally useful for products such as property and visually appealing products, like flowers and cars.

Other applications that MMS Broadcaster has been used for are:

Mobile Applications

With the widespread adoption and utilization of smartphones and tablets, businesses are now presented with a new platform to extend their business and brand presence to consumers.

Businesses are now able to interact with their customers in new, more engaging ways, by providing useful and functional applications to them and thus increasing brand awareness and eventually loyalty. Furthermore, businesses are also able to gather consumer feedback via these mobile applications to aid in future market research.

Businesses are also able to build mobile applications to allow them to function better, such as creating new CRM or sales force tools for their staff.

Alpha Crossing offers mobile application development over all major mobile platforms in the market today, namely:

Contact us today to find out how your business can leverage on the power of mobile applications.

Facebook Applications

Facebook is the largest and most widely used social network in the world with over 600+ million users. It is thus also the most effective platform to socially and virally launch marketing campaigns and promotions.

Alpha Crossing is able to work together with marketing, advertising and events companies to tailor-make a Facebook application to fit the needs of their event or campaign. Whether it is a game or social media tracking system, Alpha Crossing is able to deliver!

Custom Built Applications

Alpha Crossing's expertise is not only constrained to messaging and mobile technologies. We are also able to help custom build applications for businesses or one-off marketing events.

We have successfully delivered a wide range of custom-built applications, including:

Contact Alpha Crossing today to discuss how we can help you with your requirements!