About Us
Alpha Crossing is a leading mobile and internet technology company, specializing in mobile messaging and applications.
Equipped with a robust and powerful mobile messaging gateway, Alpha Crossing is well equipped to assist our clients meet their mobile messaging objectives. Our Unified Messaging Gateway supports a multitude of messaging formats, including the traditional SMS and MMS mediums and also eFax, email and mobile push notifications. This carrier-grade gateway is capable of processing over 200 SMS per second and is connected to over 800 GSM networks globally.
Alpha Crossing's Solution Accelerator Framework provides the building blocks for clients to easily build messaging applications using traditional mobile messaging, push notifications, emails or social media outlets. It also allows businesses the ability to easily monetize their content by integrating Premium SMS into their applications.
Even though Alpha Crossing is backed by an expert team of professionals with years of IT and telecommunications experience, our passion for technology allows us to stay abreast with emerging mobile and internet technologies and trends to be able to stay ahead of the curve and offer our clients the latest approaches and solutions for their mobile strategy and marketing.
With over 4 billion mobile users globally, it's now obvious that mobile now matters to all industries. Whether it's finance, communication,healthcare or travel - Mobile matters. And if mobile matters to you, talk to Alpha Crossing.
Management Team
BENJAMIN CHEONG
Chief Executive Officer
Benjamin has over 10 years of experience in the IT Consulting and Mobile industry. He is responsible for the management and business development activities for Alpha Crossing.
Prior to Alpha Crossing, Benjamin has worked on several large-scale IT projects, notably Vodafone Japan and Telekom Malaysia, during his time as a Technical Architecture Manager in Accenture and was the Vice President of Operations & Implementations with Nexbis Malaysia.
Benjamin holds a Bachelor of Engineering (Honours) in Electronics from the University of South Australia and was the receipient of the Australia-Malaysia Business Council 2000 Merdeka Award in recognition of his academic performance and social contributions.
He currently serves as the Secretary Treasurer for the BNI (Business Network International) Quantum chapter.
HARALD LANG
Chief Technology Officer
Harald brings to Alpha Crossing over 10 years of IT and Mobile Messaging expertise. One of the co-founders of Union Vector Technologies, he grew the company to be one of the leading mobile messaging providers in Asia.
As Alpha Crossing’s Chief Technology Officer, he is in charge of the development and maintenance of the company’s messaging and solutions platform, as well as research and development into new technologies and products.
NICOLE CHIN
Chief Finance Officer
Nicole is a Chartered Accountant with extensive experience and an in-depth understanding of the mobile messaging industry. She is responsible for the finance and administration department of Alpha Crossing.
She holds a Bachelor of Business degree majoring in Accounting from Royal Melbourne University in Australia and was previously working with Deloitte and CSA Malaysia.
CHRISTINE CHEONG
Technical Manager
Christine is responsible for managing the software and creative services department in Alpha Crossing. She brings with her over 10 years of extensive research & development experience in the semiconductor industry in the areas of X-Ray Imaging, Ultrasound Scanning & Robotics Systems, and has been involved in system deployments and trainings in various countries in Asia Pacific and Middle East. She holds a degree in Computer Science from the University of Adelaide in Australia.
Accreditation
MSC Status
Recognition by Malaysian Government for innovative and global commercial viability of Alpha Crossing’s products. The MSC Status allows Alpha Crossing access to technical and marketing support from the Malaysian government via the MSC managing organization known as the Multimedia Development Corporation (MDeC).
SKMM
Licensed by the Malaysian Communications & Multimedia Commission (MCMC) as an application service provider (ASP Class License). The MCMC is the governing body in Malaysia that outlines all telecommunications guidelines, including email, SMS and internet utilization.
MMCP
The Malaysian Mobile Content Providers Association works together with the Malaysian government and local telecommunication companies to support and encourage the growth of the mobile content industry in Malaysia.
